top of page

pick up the phone!

At the age of 23 I was hired by a music agency to be a booking agent for a well-known New York City DJ.

With quite deep roots in the electronic dance music scene, I was elated to take on this role with only one small problem . . .


I would stare at an excel sheet with contact information for nationwide nightclubs but couldn’t bring myself to call because I was so afraid of what the outcome would be.

The thought of getting a nightclub owner on the phone and having a sales conversation with him made me want to run for the hills.

This fear falls under the category of a cognitive distortion referred to as catastrophic thinking. It's the process of envisioning all potential negative outcomes of a situation that hasn't yet occurred.

When you make the decision to go from job to business...

When you go from thinking about your business to taking actions to create it...

When you go from never marketing, to having to talk to potential clients...

Extremely deep-rooted fears about yourself and capabilities are naturally kicked up.

23-year-old Jen was terrified that the person on the other line would think I was stupid and knew nothing. Pretty harsh thinking if you ask me.

At The Non-Nine-to-Five™ we do pretty deep work on catastrophic thinking so you're equipped with tools and strategies to move through it WHILE taking actions to start, build, and grow your business.

Like my client Katie said to me on her last Private Coaching Call, “It’s important to feel the fear and do it anyway.”

Seeing you Successfully Self-Employed,

- Jen

P.S.: In case you’re wondering I finally did pick up the phone and on one occasion I not only booked the DJ into a nightclub, I also got flown there with him, put up in a hotel, got to see him perform, and got us paid!

P.P.S.: I know you know by now it really takes something to shift from a 9-5 job mentality to starting, building, and growing a business BUT the fear DOES NOT have to run the show.


Recent Posts

See All


bottom of page